Hennessy — Made For More + Glitz
An AI runway booth for Hennessy: upload a selfie, pick a look and a stage, and walk away with an eight-second film of yourself on the runway.
Hennessy’s Made For More + Glitz campaign needed a digital experience that put consumers inside the brand world rather than in front of it. The booth takes one selfie, a chosen look and a chosen runway, and returns a photorealistic vertical video of that person walking it — generated end to end in under three minutes, formatted to share without editing. The interesting engineering is not the generation, it is the orchestration: six models in sequence, progress streamed live so the wait feels like a countdown rather than a hang.
How it runs
- Six-stage AI pipeline — Gemini 2.5, Vertex AI Imagen and Grok Imagine chained from face validation through to video animation.
- Face validation first — the pipeline refuses bad input at stage one rather than failing expensively at stage six.
- Six looks, two edits — Street Noir, Puffer Edit, Tailored Motion, Heritage Layer, Varsity Night and Runway Utility, split across men’s and women’s.
- Four runway scenes — Golden Hall, Midnight Spotlight and two further sets, each a branded stage the finished look is composited into.
- Real-time SSE progress — Styling Your Look, Choosing the Scene, Lights Camera Runway, streamed with live percentage.
- Brand IP protection — prompt sanitisation prevents the model being steered off-brand or into misuse of the marks.
- Share-native output — 9:16, eight seconds, no edit step between generation and posting.
Client engagement for Hennessy. Designed as a live activation — the three-minute ceiling and the streamed progress were product requirements, not optimisations.